Privacy Policy (U.S.)

Last Revised 25 July, 2017

The purpose of this Privacy Policy is to describe how Virgin Sport USA, LLC, a Delaware limited liability company with an address at 65 Bleecker Street, 6th Floor, New York, NY 10012 ("Virgin Sport", "we" or "us") may collect, use and share information about you.

Please review the sections below to learn more about our Privacy Policy:

Please take the time to read this Privacy Policy, which is part of our terms of use for (the “Site”).  Each time you access, use, log into or browse the Site, register or enter into any of our events (or an element of an event), participate in any sweepstakes, contest or other promotional event or otherwise interact with Virgin Group, you agree to be bound by this Privacy Policy. If you do not accept this Privacy Policy, please do not access, use or browse the Site, take any of the foregoing steps, or otherwise interact with Virgin Group (defined below).

Virgin Sport reserves the right to change this Privacy Policy at any time. Should the Privacy Policy be revised, we will post the revised policy on the Site and the new Privacy Policy will be effective immediately upon posting. Any material changes in the way that we use Personal Information (defined below) will apply only to information collected thereafter, unless we provide you with notice or obtain your consent in accordance with applicable law. You can determine when the Privacy Policy was last revised by referring to the “Last Revised” legend at the top of this page. Each time you access, use or browse the Sites, you signify your acceptance of the then-current Privacy Policy.


In this Privacy Policy where we refer to:

  • the Virgin Sport Group we mean Virgin Sport and Virgin Sport UK Limited (Registered No. 08371074) whose registered office is at Battleship Building, 179 Harrow Road, London, W2 6NB England; and
  • the Virgin Group we mean: (a) any entity over which Sir Richard Branson and/or any of his family members have control (whether direct or indirect ownership of shares, or direct or indirect management of that entity); (b) any entity in the Virgin family of companies which is authorised to use the name "Virgin"; and (c) the Virgin Foundation (a registered charity trading as Virgin Unite).

"Personal Information" is information which identifies you or another person, or is capable of doing so.

What information will we collect from you?

We may collect and process the following information about you:

Information you give us

You may give us information about you by communicating with us through the Site, in person, by phone, by email, by your actions or otherwise. This includes information you provide when you create an account, register for an event (as a participant or a spectator), participate in or spectate at a Virgin Sport event, update your profile information, participate in discussion boards or social media, enter a competition, promotion or survey and when you have a question or report a problem with our Site. The information you give us may include without limitation the following:

  • Contact details including your name, email address and phone number;
  • Personal details including gender, data of birth, age on race day and country of residency;
  • Race day information including predicted time bracket, t-shirt size, why you're running, emergency contact name and number;
  • Event history information including where you heard about the event, if you've taken part in the event previously and whether you take part in other events of a similar nature; and
  • Purchase and donation history.

Information we collect about you

With regard to you participating in or spectating at an event, we may collect the following information:

  • your participation in and attendance at the event;
  • photographs or video of you before, during or after the event; and
  • race time and performance information.

In addition, with regard to each of your visits to the Site we may automatically collect the following information without limitation:

  • technical information, including the Internet Protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and
  • information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from the Site (including date and time); pages you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.

This information is not Personal Information, but if we combine it with Personal Information, we will treat the combination as Personal Information.

Cookies: A cookie is a piece of data stored on your computer, which is a standard feature of browser software. A cookie assigns each visitor a unique, random number that resides on your computer. Our cookies do not actually identify the visitor, just the computer that a visitor uses to access the Site. If you view the Site, your web browser may store cookies on your computer, which will better enable you to navigate the Site when you return. We use cookies to, among other things, help deliver a more personalized experience (based on your previous browsing on the Site as well as keywords we may be able to gather from the URLs of webpages from which you accessed the Site, your IP address and any search engine used to reach the Site). For example, cookies allow us to track the pages on the Site that you visit and how often you visit. When you visit our site, a cookie may be dropped on your computer or device, and such cookie may be used to deliver targeted content or advertisements to you as described below. Our cookies do not include Personal Information or sensitive information such as your credit or debit card number. Cookies also may be used by some of the websites to which we link. We do not control the use or contents of third party cookies, for example, by Instagram or Facebook.

You can set your browser not to accept cookies. You may use the Site even if you choose to reject or delete the cookies. However, if you do, you may not be able to take full advantage of the features of the Site. To enable or disable cookies on your browser, please consult your browser documentation or contact your software provider. You can find more about the cookies we use below:

  • What cookies do we use?: We only set a few cookies ourselves, but when we include content from other sites (such as Instagram or Pinterest), they also get the opportunity to set cookies, to help them serve their content better. We've broken down the main types of cookies you'll see on the Site below, and what they are used for, but we can't guarantee that we'll have listed every type of cookie you might get from a third party - they can change them at any time as their needs change.
  • Analytical and Performance Cookies: We may use analytics service providers (e.g. Google Analytics) for website traffic analysis and reporting. Analytics service providers generate statistical and other information about the use of the Site by using cookies. They allow us to recognise and count the number of visitors and to see how often visitors return to the Site, how long they stay and how visitors move around our Site when they are using it. This helps us to improve the way our Site works, for example, by ensuring that users are finding what they are looking for easily. The information generated relating to the Site may be used to create reports about the use of the Site and the analytics service provider will also store this information.
  • Advertising and Targeting Cookies: The Site uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies and other technology to collect and store anonymous information about you. You can read Google Analytics’ privacy policy at and Google Analytics Terms of Use at You can read more information regarding how Google uses this information at  You can opt-out from being tracked by Google Analytics in the future by downloading and installing Google Analytics Opt-out Browser Add-on for your current web browser at
  • Functionality Cookies: We may use functional cookies that allow us to remember choices you have made in relation to the Site so as to provide a more personalised experience and enhanced user experience by delivering content specific to your interests.
  • Strictly Necessary Cookies: These are cookies that are required for the administration and operation of our Site. Some cookies that we use are necessary for our Site to function properly and to enable you to move around the Site and use its features.
  • Cookies from Third Parties: To improve our Site, in some cases we include plug-ins from third party offerings such as ‘Add This’, ‘YouTube’, ‘Instagram’ and ‘Pinterest’. When we include these social 'plugins', it gives those sites the flexibility to use cookies. They can't read any cookies we set from, and we can't read any cookies they set, but it lets them do the same kind of traffic measuring that we do on the rest of the Site, and it also lets them know whether you're logged in. For example, we use ‘Add This’ on our Site to enable you to easily share the content you view on the Site. We may also include content from some other sites in our updates, most notably YouTube videos. When we do this, YouTube may store cookies in order to track how people are watching videos from their site.
  • Third Party Cookies: Other sites and services (including, for example, advertising networks, providers of external services like web traffic analysis services and content recommendation engines) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

Information we receive from other sources

We may receive information about you from any of the other websites the Virgin Group operates.

We also work closely with third parties (including, for example, analytics providers and photo, video and timing partners) and may receive information about you from them.

We may also receive Personal Information about you or on your behalf in the following circumstances:

  • a participant in our event may have provided your name and contact details as their emergency contact or as spectator attending the event to support a participant; or
  • someone may have:
    • gifted you with participation in one of our events;
    • entered you as a member of their group; or
    • given us your name as their parent/guardian, so that we may check that you, as their parent/guardian, agree to their participation in the event for which they have applied,

in which case they will have provided us with your name and contact details.

We also may collect information about you from other sources, such as blogs, public resources, third parties and other Site users.

Will we use your information for marketing?

We may display offers, promotions, products or services on the Site which we think will interest you based upon the information we collect from your cookies. We may also advertise other Virgin Sport, Virgin Sport Group or Virgin Group events or offerings similar to those you’ve attended or expressed an interest in.

We may also send you marketing information or other communications by email. You may opt out of marketing communications at any time via the unsubscribe link at the bottom of the relevant email. Please note that such requests may take up to ten (10) business days to become effective.  You may not opt out of receiving communications regarding your purchases, participation in events, dealings with the Site, or technical information about the Site.

How else will we use your information?

We may also use your information for at least the following purposes, ourselves or through our service providers or other third parties that we may hire to perform services on our behalf:

  • To help provide services to you and respond to your questions and requests
  • To analyze your use of the Site
  • To enable you to pay for and participate in events
  • To help you connect with any charity that you've asked to contact you/that you have agreed to fundraise for or shown an interest in fundraising for
  • To the extent that our charity partners, including Playworks, need to use your information for tax purposes (eg, to issue a receipt in respect of a charitable donation)
  • To provide you with race photos, video and race time and performance information
  • In the event of any medical or health and safety emergency
  • To conduct surveys, sweepstakes and promotions
  • To check whether you are eligible for a competition and to contact you if you win

We may use your information to present you with targeted content and advertisements (including on third party websites and apps) based on your past visits to the Site and information collected over time by us and third parties. Such targeted content and advertisements may include marketing for the Site and our products and services, or the sites, products and services of our advertising partners. Your information also may be used to analyze and develop advertisements and advertising campaigns, provide you with special offers and promotions and determine the effectiveness of same, optimize and determine the effectiveness of content and advertisements, analyze your interactions with the content and advertisements you are presented with, and how same relates to your visits to the Sites.

Will we share your information?

Virgin Sport may share your Personal Information with third parties for their direct marketing purposes, where we have your prior affirmative consent. For example, when we conduct a sweepstake, by entering the sweepstake you agree that we may share your Personal Information with prize providers who may send you marketing messages. Please consult the rules or terms of each activity regarding whether such consent is granted by entering or participating.

Virgin Sport Group may also share your Personal Information:

  • With a charity where you have shown an intertest in running for/fundraising for such charity
  • To comply with the law or legal process, or cooperate with law enforcement or government requests;
  • To investigate, prevent or take action regarding suspected illegal activities, fraud or potential threats, or exercise legal rights or defend against claims;
  • As we feel is necessary or advisable to prevent illegal activity or to protect our interests or the rights, safety or property of others; and
  • As needed for our third-party service providers to support the Site and to provide and improve our service to you or to carry out surveys and user analysis to understand your needs and preferences. We require these service providers to keep your Personal Information safe and secure. These trusted third parties would only be permitted to use your personal information for the purposes we specify. Our trusted third party service providers include the organisations that support us with our events including, those that provide our timing technology and photography, as well as our technology and marketing vendors.

We reserve the right to transfer any and all information, including without limitation Personal Information, to an affiliate or third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or disposition of all or any portion of our business or operations (including without limitation in connection with bankruptcy or any similar proceedings).We may also share some broader statistics and customer profiling information with third parties (including sponsors and charity partners) and other members of the Virgin Group. 

At our discretion, we may de-identify or aggregate Personal Information and may share it in an anonymous, de-identified or aggregated form with third parties to show or analyze site usage, improve our services, improve our user experience, or for similar purposes. We will not re-identify such data and we will ask our contracting parties to agree to keep the data in its de-identified form.  The Site may also contain plug-ins from third party offerings such as ‘Add This’, ‘YouTube’, ‘Instagram’ and ‘Pinterest’. We recommend that you review the privacy policies that apply to these plugins, prior to clicking on such plugins.

Opt-Out for Targeted Advertising: Some of our third party advertising partners may participate in the Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioral Advertising or the Network Advertising Initiative Consumer Opt-Out, which allow consumers the ability to opt-out of targeted advertising based on web activity tracking. For more information regarding the foregoing, please visit and Please note that even if our third party partners participate in these programs and you opt out of targeted advertising based on web activity tracking, you still may receive standard advertisements from us and targeted advertisements from third parties. You may need to re-click the link and follow the instructions provided therein if you delete cookies or other technology or use a different computer, device or browser.

What if you post information on our Site?

The Site may contain an opportunity for users to comment on content on the Site (“User Comments”). You may also separately provide us with other content (including photos, links, videos and articles) that you wish us to post on the Site, or via sharing your social media posts and allowing Virgin Sport access to your social media feeds such as on Facebook, Twitter and Instagram (“Other Content”) (User Comments and Other Content together being "User Content"). If you choose to post or permit such information to be posted on the interactive parts of our Site, you do so at your own risk, whether the User Content is uploaded directly onto, though us or through a connected site.

Please keep in mind that if you choose to disclose Personal Information when posting comments or other information or content through the Site, this information may become publicly available and may be collected and used by others, including people outside Virgin Sport or Virgin Group. It is up to you to make sure you are comfortable with the information you choose to provide Virgin Sport and the information you choose to include in your User Content. Your User Content may be available to Site users and to users of other websites and services; Virgin Sport will not have any obligations with respect to any information that you include in your User Content. We recommend that you use caution when giving out Personal Information to others through social media networks or otherwise, as such information may become publicly available. You can protect Personal Information by not including identifying information in your User Content.

Virgin Sport is not liable for any loss or damage resulting from any User Content posted on the Site. Because of the open nature of the Site, User Content is not published or approved by Virgin Sport and as such, any views expressed in such User Content may not necessarily represent the views of Virgin Sport. We reserve the right to review or monitor User Content from time to time but are under no obligation to do so. Virgin Sport may remove any or all User Content from the Site with or without notice.

If you have any concerns about User Content appearing on this Site, please contact us at the following email address: [email protected]

"Do Not Track" Signals 

Except as otherwise specified in this Privacy Policy, we do not alter the practices detailed herein based upon your selection of the “Do Not Track” setting or other “opt out” setting or feature that may be offered by your browser; however, we reserve the right to do so in the future.

How do we make sure our Site is secure?

Virgin Sport uses reasonable administrative, physical and electronic security measures to protect against the loss, misuse and alteration of your Personal Information.

As no system is 100% secure, we can't completely guarantee the protection of your Personal Information, any more than any other organization can. Any submission or transmission of your Personal Information is done at your own risk. We cannot accept any liability for the loss, theft or misuse of the Personal Information.

What about personal information relating to minors?

Protecting the online privacy of children is especially important. To become a registered user of Virgin Sport, you will need to be over the age of 13. If you are under 13 years old, please do not provide us with your name, contact details or any other information about yourself. To find out more, please read our Terms of Use, and applicable Event Registration Requirements. If you are between 13 and 17 years of age, you represent that you have the consent of your parent or legal guardian to use the Site and allow us to collect your Personal Information and use it in accordance with this policy.

Unfortunately, age restrictions are in operation for every Virgin Sport event, which may differ according to the event. Please ensure that you read the age restrictions for each event carefully before registering.

Are you protected by this policy outside

Our Site contains links to other websites. Obviously, we don't have any control over them and take no responsibility for any information you give them. Other sites have different privacy and security policies, which we advise you to read.

How you can access your information

You can request, at any time, access to the personal information we hold about you. You can write to us at the following address requesting access to your Personal Information. 
c/o Virgin Sport
65 Bleecker Street
6th Floor
New York, NY 10012

You are responsible for keeping your Personal Information current. You may update your Personal Information by updating your Virgin Sport profile or by sending an email to [email protected]. You may not opt out of receiving communications regarding your purchases, your dealings with the Site, or technical information about the Site.

If you prefer not to receive marketing or promotional emails from Virgin Sport Group, you may click on the “Unsubscribe” link in any promotional email you receive from us and follow the “Unsubscribe” instructions. Please note that such requests may take up to ten (10) business days to become effective.

Opt-Out Policy

We have adopted a policy of not sharing your Personal Information with third parties for their direct marketing purposes without your prior affirmative consent.  If you desire to revoke your prior consent (“Opt-Out Policy”), you may make such a request by sending us an email at [email protected] or by mailing your request to the address set out above. If we have shared Personal Information, in reliance on your original consent, you will need to contact the relevant third party who will be handling your Personal Information in accordance with their privacy policy.

When contacting us, please indicate your name, address, email address, and what Personal Information you do not want us to share with third parties for their direct marketing purposes. Please note that there is no charge for controlling the sharing of your Personal Information or for processing this request.

Notice of Privacy Rights of California Residents

California residents who have provided Personal Information to a business that does not have an Opt-Out Policy may be entitled by law to request certain information regarding disclosures of personal information by the business to third parties for the third parties’ direct marketing purposes during the immediately preceding calendar year (“Disclosure Request”). However, please note that due to Virgin Sport’s Opt-Out Policy above, Virgin Sport is entitled by law to respond to your Disclosure Request by notifying you of your right to prevent the disclosure of Personal Information pursuant to our Opt-Out Policy (which is cost free to you). If you are still interested in making a Disclosure Request, send an email to [email protected], specifying that you seek your “California Customer Choice Privacy Notice.” Please allow thirty (30) days for a response. Virgin Sport is required to respond to only one request per customer each year, and is not required to respond to requests made by means other than through the above email address.

Pursuant to California Civil Code Section 1789.3, users are entitled to the following specific consumer rights notice:

The name and address of the provider of the Site is Virgin Sport, USA, LLC, 65 Bleecker Street, 6th Floor, New York, NY 10012. Complaints regarding the Site or requests to receive further information regarding use of the Site may be sent to the above address or by email to [email protected].

The Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs may be contacted in writing at 1625 North Market Boulevard, Suite S202, Sacramento, CA 95834 or by telephone at (916) 574-7950 or (800) 952-5210.

Governing Law

This Privacy Policy shall be governed by, and will be construed under, the laws of the State of New York, U.S.A., without regard to choice of law principles. Those who choose to access the Site from locations outside the United States do so on their own initiative, and are responsible for compliance with local laws if and to the extent local laws are applicable. Virgin Sport may limit the Site’s availability, in whole or in part, concerning any person, geographic area or jurisdiction, at any time in its sole discretion. Virgin Sport may host or store servers and information within or outside the United States.

Talk to us

If you have any queries, comments or complaints regarding this privacy policy, just get in touch. You can contact us through the “Contact” section of this Site or write to us at either the address set out above or the following email address: [email protected]

This policy was last updated on 25 July 2017.